Neuromarketing: How It Can Be Used to Grow Your Business
Neuromarketing combines neuroscience and persuasive psychology to make marketing more effective. Eye tracking and electroencephalography (EEG) among the techniques used. Tim Zuidgeest, co-founder of Unravel Neuromarketing Research, outlines the science and techniques behind consumer psychology and neuromarketing. He shares practical insights on how this method can be used to interpret – and steer – shopping behaviour. CLICK HERE FOR FULL INTERVIEW. Click here to download video.