Retailers Respond to the Cost of Living Crisis

In these inflationary times, costs of everyday items have become considerably more expensive for many Europeans. News anchor Judith Kolenburg takes a look at private label promotions that help consumers save on groceries. Plus, Meryl Perrot reports on how retailers are investing in the virtual world and augmented reality in an effort to win over younger generations. Available in English only. Click here to download video.

PLMA's Executive Education Programme, 26-27 October 2022

PLMA’s Executive Education Programme includes lectures and interactive sessions, designed for both manufacturers and retailers. The curriculum covers what executives need to know about private label: private label strategy, manufacturer-retailer relations, new product development, consumer trends, marketing and e-commerce. For more information, please contact PLMA International Council at info@plma.nl or call +31 20 575 3032.

The State of Grocery Retail

Inflation, the widening polarization of consumer expectations, and slower online growth are driving volumes down. This is forcing retailers to consider new potential revenue streams - and invest more heavily in private label brands. François Videlaine, Partner at the McKinsey & Co.’s Paris office, highlights some of the key trends affecting consumption patterns. All this and more in this exclusive interview with host Edgar Elzerman. Available in English only. Click here to download video.

Nudging Consumers Towards Better Choices

Marketing techniques that promote unhealthy foods or unsustainable products are under fire. Hans Kraak reports on a new trend among grocery stores: silently encouraging consumers to make healthier choices. Available in English only. Click here to download video.