How to Drive Growth Through Collaboration
Retailers and manufacturers are rethinking how to grow in today’s evolving market. Lauren Fernandes, Vice President of Global Thought Leadership at NielsenIQ, discusses how industry partners can collaborate rather than compete to unlock consumer spending and drive category growth. NIQ’s 2025 report emphasizes shifting focus from price wars to consumer needs. This involves leveraging unique brand strengths, and using tools like retail media networks to promote strategic cooperation and long-term success. CLICK HERE FOR FULL INTERVIEW. Click here to download video.