The growth of private label and digital marketing brings new challenges as well as new strategic opportunities. Pedro Mendonça da Silva, Adjunct Professor at Porto’s Accounting and Business School in Portugal (ISCAP), shares the results of his recent study on whether private label manufacturers should invest in digital strategies. Mendonça da Silva highlights the vital role of digital technologies across the value chain, as well as the importance of forming alliances in private label supply with strategic partners for mutual benefit. Click here to download video.