The Importance of Product Packaging

Packaging serves as a brand ambassador, quickly communicating a company’s message and values. What are today’s design trends? To find out, PLMALive speaks with Melvin Fahl, Chief Strategy Officer at WIN Creating Images & WIN NEO. WIN is Germany’s biggest owner-run packaging agency, whose clients include Rewe Group, Penny, DM, Globus and Migros. Available in English only. Click here to download video.