Consumer Trends to Watch in 2024

Consumer behaviour trends will shape the retail market in 2024. These includes health concerns linked to ageing, the demand for transparency in product sourcing and ingredients, and the use of new technologies to assist in food shopping, preparation and consumption, according to research companies Euromonitor and Mintel. Judith Kolenburg explores how retailers and manufacturers can respond. Meanwhile, Pascal Kuipers outlines the major impact that Artificial Intelligence will have on the grocery industry and how retailers and suppliers can benefit from it. Click here to download video.