Through the smart utilization of data, digitally driven retail media networks are gaining traction in the advertising world. Examples include Tesco’s Media & Insight Platform and Albert Heijn’s AH Media Services. Judith Kolenburg highlights these and other platforms that help brands better target their advertisements. Additionally, Hans Kraak examines how companies are incorporating true pricing into their business models. The concept is gaining momentum as environmental awareness and sustainability concerns are rising. Click here to download video.