Meeting Evolving Shopper Expectations in Europe

European shoppers are increasingly focused on value, savings, and personalization. Siro Descrovi, Customer Strategy Manager at dunnhumby, highlights shifting behaviors, including fragmented shopping and rising expectations. Descrovi points out that private labels, loyalty programs, and AI are key to meeting demand. Simple tools like coupons also remain effective in enhancing customer engagement and improving the overall retail experience. CLICK HERE FOR FULL INTERVIEW. Click here to download video.

PLMA's Annual Private Label Summit • 28-29 October 2025 • Copenhagen

PLMA’s Annual Private Label Summit is a distinctive event that brings together manufacturers, retailers, trade press, and industry consultants for a two-day programme of presentations, panel discussions, networking, and a store tour diving into the host city's retail landscape. For more information, please click here or contact us at conferences@plma.nl.

Rising Prices and Opportunities for New Product Tiers

Rising food prices in Europe have widened the gap between branded products and private labels, leading retailers to explore mid-tier product lines that offer both value and quality. Judith Kolenburg explains how this shift opens opportunities for innovation across the retail sector. Sustainability also plays a key role, as Pascal Kuipers highlights the untapped potential of spent coffee grounds, now used in textiles, furniture, and cosmetics by companies like Kaffe Bueno. Click here to download video.

Customizing Convenience: Trends in Online Grocery

The online grocery sector in Europe is undergoing rapid change, driven by evolving consumer behavior, technology, and post-pandemic retail trends. Malcolm Pinkerton, global head of Retail Insights at Kantar, highlights strong growth fueled by convenience, AI, and digital innovation. He notes that AI enhances personalization and efficiency, while also shifting power to consumers. Pinkerton emphasizes the rising importance of private labels, which offer value and flexibility, reshaping shopping habits and driving online basket growth. CLICK HERE FOR FULL INTERVIEW. Click here to download video.