Top Reasons to Invest in a Digital Strategy

The growth of private label and digital marketing brings new challenges as well as new strategic opportunities. Pedro Mendonça da Silva, Adjunct Professor at Porto’s Accounting and Business School in Portugal (ISCAP), shares the results of his recent study on whether private label manufacturers should invest in digital strategies. Mendonça da Silva highlights the vital role of digital technologies across the value chain, as well as the importance of forming alliances in private label supply with strategic partners for mutual benefit. CLICK HERE FOR FULL INTERVIEW. Click here to download video.

PLMA’s World of Private Label International Trade Show • 28-29 May 2024

For more than 35 years, PLMA’s annual World of Private Label International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that help their private label programmes succeed and grow. For more information, please contact PLMA International Council at info@plma.nl or call +31 20 575 3032.

The Rise of Self-Care Solutions at Retail

The aging population along with the rise in chronic disease and other factors have led to more demand for doctor, hospital and other healthcare services. What does this mean for retailers? Judith Kolenburg reports on the opportunity for retailers to leverage their store brands to strengthen their position in the healthcare market. Meanwhile, while consumers want to live healthier lifestyles, convenience and taste make ultra-processed foods appealing. Hans Kraak discusses the widespread consumer confusion surrounding the definition of ultra-processed and which foods fit into this category. Click here to download video.

Growth Drivers in the European Retail Market

The ability for businesses to change direction and pivot their strategies when necessary is critical in today’s retail industry. Stephen Wynne-Jones, Editor at ESM – the European Supermarket Magazine – explains why flexibility is essential for business success. Wynne-Jones also addresses other recurring topics at the business table, including AI and sustainability. CLICK HERE FOR FULL INTERVIEW. Click here to download video.