Positive Growth Outlook for Private Label
A new PLMA study reveals that European retailers and manufacturers are optimistic about private label growth over the next five years, though challenges remain. The survey included over 1,000 executives from 865 companies across 37 countries, highlighting increased collaboration to boost profitability. Judith Kolenburg reports. Meanwhile, protein products have shifted from niche items for athletes to everyday staples in supermarkets. Hans Kraak explains how the trend reflects evolving consumer attitudes towards health and nutrition, leading to more protein innovations and a broader range of private label offerings. Click here to download video.