Rabobank Experts Reveal Food, Sustainability Trends

The grocery industry is undergoing significant change, driven by sustainability, innovation, and evolving consumer preferences. Rabobank’s Cyrille Filott, Global Strategist, and Sebastiaan Schreijen, Senior Analyst, highlight the shift toward healthier options and the growing demand for sustainable practices. Their insights also explore how companies are adapting to market shifts, identifying both the challenges and opportunities shaping the future of the sector. CLICK HERE FOR FULL INTERVIEW. Click here to download video.

Grocery Content on TikTok is Trending

After watching supermarket content on TikTok, 36% of users follow a new recipe, 30% visit a supermarket in person and 24% go on to buy a product from the supermarket. Judith Kolenburg reveals how retailers are using this powerful social media platform to engage with shoppers, especially younger audiences like Gen Z. In another report, Hans Kraak discusses the latest advancements and challenges in bringing lab-grown meat to supermarket shelves. Click here to download video.

Understanding the Power of Packaging

Packaging plays a crucial role in shaping consumer perceptions and brand success. Jens Sievert, Director of International Design and Branding at Daymond Design, explores the evolving landscape of packaging design. He discusses the growing demand for sustainability, how innovation drives brand performance, and the importance of adapting to economic shifts and changing consumer behavior in today’s competitive market. CLICK HERE FOR FULL INTERVIEW. Click here to download video.