Grocery Content on TikTok is Trending

After watching supermarket content on TikTok, 36% of users follow a new recipe, 30% visit a supermarket in person and 24% go on to buy a product from the supermarket. Judith Kolenburg reveals how retailers are using this powerful social media platform to engage with shoppers, especially younger audiences like Gen Z. In another report, Hans Kraak discusses the latest advancements and challenges in bringing lab-grown meat to supermarket shelves. Click here to download video.

PLMA’s Private Label Packaging Conference • 30 January • The Hague

Join us at PLMA’s Private Label Packaging Conference for insightful presentations, engaging panel discussions and networking opportunities regarding the latest trends, challenges, EU regulations and opportunities in packaging. The winners of PLMA’s 2025 Salute to Excellence Packaging Awards will be unveiled during the conference as well. For more information, click here or contact us at conferences@plma.nl.

Understanding the Power of Packaging

Packaging plays a crucial role in shaping consumer perceptions and brand success. Jens Sievert, Director of International Design and Branding at Daymond Design, explores the evolving landscape of packaging design. He discusses the growing demand for sustainability, how innovation drives brand performance, and the importance of adapting to economic shifts and changing consumer behavior in today’s competitive market. CLICK HERE FOR FULL INTERVIEW. Click here to download video.

Packaging in Focus: Sustainability, Innovation and New Regulations

Packaging is essential in preserving product quality, as well as conveying information and communicating the brand story. The EU’s new Packaging and Packaging Waste Regulation (PPWR), expected in 2025, aims to reduce packaging waste and enforce sustainability through reusable or recyclable packaging and deposit return systems. Judith Kolenburg discusses packaging trends, including highlights from PLMA’s U.S. Private Label Trade Show with the help of PLMA Live! Reporter Carol Angrisani. Meanwhile, Pascal Kuipers covers the PPWR’s impact on the retail industry. Click here to download video.