Here’s What to Know about the Rebranding at Aldi U.S.

Aldi U.S. is undergoing a major rebrand, putting its own name on nearly every product it sells to strengthen national identity and boost consumer trust. Judith Kolenburg reports that popular private labels will be redesigned to show Aldi’s affiliation clearly, while others will be phased out to simplify choices and enhance recognition. Meanwhile, Hans Kraak highlights rising concerns in Europe about cadmium in chocolate. Despite strict EU regulations, the toxic metal remains a health risk, requiring ongoing monitoring and safer production methods. Click here to download video.

U.S. Private Label Show • 16-18 November 2025 • Chicago

PLMA’s “Store Brands Marketplace” is considered the largest CPG event of its kind in the U.S. featuring a wide array of food and non-food products reflecting the latest in consumer tastes, wants and needs. A well-organized Show floor showcases more than 3.000 booths of 2.000 exhibitors from 60+ countries. For more information and registration details, please click here.

Meeting Evolving Shopper Expectations in Europe

European shoppers are increasingly focused on value, savings, and personalization. Siro Descrovi, Customer Strategy Manager at dunnhumby, highlights shifting behaviors, including fragmented shopping and rising expectations. Descrovi points out that private labels, loyalty programs, and AI are key to meeting demand. Simple tools like coupons also remain effective in enhancing customer engagement and improving the overall retail experience. CLICK HERE FOR FULL INTERVIEW. Click here to download video.

Rising Prices and Opportunities for New Product Tiers

Rising food prices in Europe have widened the gap between branded products and private labels, leading retailers to explore mid-tier product lines that offer both value and quality. Judith Kolenburg explains how this shift opens opportunities for innovation across the retail sector. Sustainability also plays a key role, as Pascal Kuipers highlights the untapped potential of spent coffee grounds, now used in textiles, furniture, and cosmetics by companies like Kaffe Bueno. Click here to download video.