2026 Consumer Trends: Simplicity, Identity, and Wellness

Global consumer trends for 2026 point to a desire for simpler, calmer lives, self-expression, cultural curiosity, and advanced wellness solutions. Euromonitor International’s Jana Rude, Senior Global Insight Manager, and Rasa Vaičiūnienė, Consultant, Food & Nutrition, highlight how these shifts are backed by data and reshaping expectations worldwide. Private label brands can respond by simplifying choices, offering authentic and personalized products, experimenting with global flavors, and delivering affordable, credible innovation across food, beauty, and health.  Click here to download video.

PLMA’s Online Executive Education Programme • 4-5 March 2026

This online programme is designed to help participants quickly build a strong understanding of the role of private branding and what it takes to succeed. During two morning sessions, specifically developed for both retailers and suppliers, attendees engage directly with industry experts, which enables fast, effective learning and provides practical takeaways you can apply immediately in your work. For more information, click here or contact us at education@plma.nl.

Key Developments in Rapid Grocery Delivery

Pandemic-era 10-minute grocery delivery has largely collapsed as a standalone business. What remains is a more realistic form of express delivery, embedded in supermarket platforms and retailer apps. Judith Kolenburg reports on the latest developments in Europe. In other news, Hans Kraak examines how collagen is moving from a niche supplement to common ingredient in protein bars, ready-to-drink coffee, gummies and more. Kraak details how strict EU health-claim rules are guiding innovation in this fast-growing category. Click here to download video.

Embracing Sustainability: Packaging Innovations in the Year Ahead

Sustainable packaging is essential as new EU policies, technology, and consumer expectations drive a shift toward circular solutions. Marco Macoratti, expert in Sustainability Business - Packaging, explains the company’s goal to make all packaging recyclable, reusable, or compostable by 2030. He highlights innovations such as bio-based materials and smart design, stressing that private labels can lead the transition through agility, collaboration, and strong alignment across the value chain. CLICK HERE FOR FULL INTERVIEW. Click here to download video.