Driving Innovation: How AI is Shaping the Future of Consumer Goods

Innovation in consumer goods is increasingly driven by private label brands, which have the advantage of controlling the entire value chain, allowing them to quickly respond to consumer feedback. Daniel Quinn, Head of Innovation at The Forge, highlights how this flexibility enables private labels to outpace traditional brands. Quinn highlights the role of generative AI in product development, stressing the need for human judgment to select the best ideas. He also calls for stronger partnerships and transparency between retailers and manufacturers. CLICK HERE FOR FULL INTERVIEW. Click here to download video.

PLMA’s Online Lunch and Learn • 27 November

Don’t miss this PLMA’s Online Lunch and Learn one-hour session "Winning with private brands, the Customer First way", led by dunnhumby on 27 November 2024 from 12:30-13:30 CET.  In this webinar, dunnhumby will share why private brands are more and more central in modern retail. For more information and registration details, please click here or contact us at education@plma.nl.

Positive Growth Outlook for Private Label

A new PLMA study reveals that European retailers and manufacturers are optimistic about private label growth over the next five years, though challenges remain. The survey included over 1,000 executives from 865 companies across 37 countries, highlighting increased collaboration to boost profitability. Judith Kolenburg reports. Meanwhile, protein products have shifted from niche items for athletes to everyday staples in supermarkets. Hans Kraak explains how the trend reflects evolving consumer attitudes towards health and nutrition, leading to more protein innovations and a broader range of private label offerings. Click here to download video.

European e-Grocer Rohlik Ramps up Expansion Plans

The rapidly growing Rohlik Group relies on a simple strategic combination of wide assortment, freshness, great service, sustainability, and value for money. Petr Chvojka, Group Head of Private Label at Rohlik Group, shares the company’s ambitious growth and expansion plans for the next few years. He encourages manufacturers to get ready for the e-food revolution, saying the automation of fulfilment centres and AI optimization will be key factors to success. CLICK HERE FOR FULL INTERVIEW. Click here to download video.