Inside Aldi’s Plans for the Future
Although Aldi’s core business model appeals to today’s value-oriented consumer, COVID-19 compelled the discounter to rethink its strategy regarding store concept, assortment and e-commerce. Wouter Lefevere, Aldi NL’s Managing Director of Category Management, reveals the cornerstones of Aldi’s strategy for the future and how suppliers are involved. All this and more in this exclusive interview with host Edgar Elzerman. Available in English only. Click here to download video.