No Slowing Down for Private Label Innovation
The Covid 19 pandemic has not stopped retailers and manufacturers from developing exciting new products for their consumers. News anchor Judith Kolenburg gives an inside look into what unfolded at PLMA’s International Salute to Excellence judging this year. Meanwhile, Pascal Kuipers reports on the potential of potatoes as a source of new product development, and Hans Kraak takes a look at the impact of the pandemic on new product launches. Click here to download video.