Aldi And Lidl Reinventing Themselves
Europe’s two discount powerhouses are revising their business model as they appeal to an ever-growing audience. Gone are the days of no-frills stores. Gone are the days of limited assortment. News anchor Judith Kolenburg traces the change-over. Meanwhile, Edgar Elzerman compares Amazon’s success in the U.S. and its plans for expansion in Europe, and Pascal Kuipers tracks the EU’s efforts to control false food claims. Click Here for Video.