Looking Behind to Move Forward

The New Year holds lots of promise for private label, according to Nielsen’s recent statistics. Watch as Judith Kolenburg reviews the evolution of private label over the past few years, and lends us some insight into where it’s headed. Meanwhile, Pascal Kuipers reports on what’s next for Europe’s largest retailer, Lidl, and Hans Kraak discusses the growth opportunity of novel foods for private label. Available in English only. Click here to download video.

Online Roundtable 17-18 February

PLMA’s annual Roundtable Conference helps member manufacturers and retailers learn about the latest trends, identify opportunities in private label, and understand competitive challenges. Speakers include market research specialists, retail executives and trade journalists. Due to the ongoing Covid-19, the 2021 programme will be held as an online event.  For more information, please contact PLMA International Council at info@plma.nl or call +31 20 575 3032.

 

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How Data Can Create Opportunity

Today, retailers and manufacturers can be facing data overload when it comes to using it to grow their businesses. But while fishing for answers among a sea of data can be time consuming, it is highly rewarding in today’s market. Host Edgar Elzerman and Servé Muijres, Retail Consultant for GfK, discuss the importance of using high-end market intelligence to create opportunity. Available in English only. Click here to download video.

Non-Traditional Advent Calendars are on Trend

The market for Advent calendars continues to evolve as consumers search for unique ways to indulge before the holidays. It’s also an opportunity for retailers to allow their shoppers to discover and experiment with their private label. Chef Berry Pronk explains how German retailer dm-drogerie markt is capitalizing on this trend. Available in English only. Click here to download video.