Neuromarketing combines neuroscience and persuasive psychology to make marketing more effective. Eye tracking and electroencephalography (EEG) among the techniques used. Tim Zuidgeest, co-founder of Unravel Neuromarketing Research, outlines the science and techniques behind consumer psychology and neuromarketing. He shares practical insights on how this method can be used to interpret – and steer – shopping behaviour. Click here to download video.