Annual private label dollar sales in the U.S. have increased by 34% over the past four years. Judith Kolenburg shares an overview of this diverse and expansive retail market, which promises many opportunities for European players and their expertise on private label. In other news, Hans Kraak explains the rise and risks of the ketogenic diet, which inspired new product ranges and is expected to reach approximately 18.5 billion euros in value by 2033. Click here to download video.