Private Label Sales in Europe Grow to €302 Billion

Private label sales in Europe grew to a total of €302 billion in 2022, reaching a value share of 37% of the total global market. Judith Kolenburg has the latest sales figures compiled by NielsenIQ for PLMA’s 2023 International Private Label Yearbook. Kolenburg’s report includes country-specific data, as well as fast-growing categories. In other news, Hans Kraak provides an update on the European Commission’s efforts to regulate front-of-pack labelling. Click here to download video.