Europeans remain budget-squeezed, with 60% saying that budgeting is an important factor in their lives, according to GfK research. This means consumers will continue to focus on value-for-money, creating further private label sales growth, per GfK’s Dr. Marc Knuff, Global Retail Director, and Servé Muijres, Retail Consultant Shopper. In these uncertain times, Dr. Knuff and Muijres encourage cooperation throughout the supply chain, data capitalization and clear private label positioning. Retailers and manufacturers need to think about shoppers’ most important needs to anticipate behavior changes in the FMCG. CLICK HERE FOR FULL INTERVIEW. Click here to download video.