Innovation in consumer goods is increasingly driven by private label brands, which have the advantage of controlling the entire value chain, allowing them to quickly respond to consumer feedback. Daniel Quinn, Head of Innovation at The Forge, highlights how this flexibility enables private labels to outpace traditional brands. Quinn highlights the role of generative AI in product development, stressing the need for human judgment to select the best ideas. He also calls for stronger partnerships and transparency between retailers and manufacturers. Click here to download video.