Sustainability is Driving Force for Private Label Innovation at Rossmann
Rossmann prioritizes innovation, sustainability, and customer engagement through its private label brands. Sandra Lorenz, Head of Private Label, emphasizes the focus on reducing packaging, using recycled materials, and eliminating microplastics. The company aims to attract younger customers by staying on top of trends and offering exclusive products. Strong supplier partnerships ensure high product quality and sustainability, meeting customer expectations while benefiting the environment. CLICK HERE FOR FULL INTERVIEW. Click here to download video.