How Weight-loss Drugs Are Affecting European Food Trends
European food retail is being reshaped by changing consumer behaviour, as GLP-1 weight-loss drugs influence how people eat, shop, and spend. Judith Kolenburg explains how the shift is driving demand for nutrient-dense, portion-controlled foods. In response, retailers are rethinking product development, value, and relevance. Against this backdrop of moderation and efficiency, there's intensified price competition among grocers. Pascal Kuipers analyses promotional strategies being used to win shopper loyalty. Click here to download video.
