Opportunities in Eastern Europe: Spotlight on Poland

Private label share has experienced double-digit growth in Eastern Europe this past year. In Poland, one of the bigger economies in the region, the discount and convenience formats are performing particularly well.  News anchor Judith Kolenburg profiles Biedronka, Żabka and other big players in these two formats. In other news, Hans Kraak reports on the aging population. This demographic is expected to increase significantly over the next few years, presenting big opportunities for retailers. Available in English only. Click here to download video.