A successful store requires more than just the right pricing and promotions. To improve the customer experience and succeed in the future, retailers need to create a differentiated store experience. Store layout and product presentation are among the elements that need to  be addressed. Gregoire Kaufman, independent advisor and consultant, specialist in the retail and consumer goods sectors, and ex-Head of private label at Carrefour, reveals traits of the “most attractive” stores. Available in English only. Click here to download video.